Big Brother, by having the target demographic of 16-25 year olds, is a gold mine for marketing products. In the first season of Big Brother Australia, episodes were structured in a manner so that the maximum number of potential consumers could be achieved. The use of Advertisements and the structure of the first season is documented in the book, Big bother : why did that reality-TV show become such a phenomenon? Advertisements aired during the screening of the first season include, the X-Files (another Network Ten program), Joe Dirt (an upcoming film), McDonalds, Pizza Hut, Small Soldiers (upcoming film), ING with Billy Connolly, Dreamworld (location of the Big Brother compound) and Dawsons Creek (another Network Ten program). Advertisements, especially the cross promotion within the network, are associated youth products and or programs. It is obvious that if you place an advertisement for a youth orientated product within the screening of a popular television show, product sales will increase as the popularity of the program increases. Other than advertising in Big Brother the show also acts as social discussion. From this Big Brother works in two ways, people socially using the same catch phrases to join social groups and conversations or Big Brother can influence the wider public to revaluate themselves. Big Brother became a ready made conversational topic creating a sense of intimacy between the viewer and contestants.
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